Microsoft is currently hiring a new "Data Dignity" team to work under the direction of the company's CTO.
The team is looking for new ways to give users greater control over their personal information, including the ability to someday buy and sell their data to third parties.
Microsoft has focused on protecting the privacy of its users to differentiate itself from Google, Facebook, and other technology giants who have encountered legal issues because of the way they collect data. The company is guilty of maladapting the user data, as it has recently been discovered that it employs human contractors to transcribe the user's Skype conversations.
Earlier this year, news broke on the Microsoft Research project Bali, and it was revealed that the company was privately testing a new methodology to give users greater control over the data they collect online.
Jaron Lanier, senior scientist at Microsoft, was at the center of a recently released interactive feature in The New York Times he uses the term "data dignity" to describe his plan for correcting the imbalance between users and companies when collecting their data.
Search for the term "data dignity" ZDNet to discover a site called "The Art of Research," which, according to the organization, is embedded in Microsoft's CTO office under Lanier's leadership. The organization's About page also provides more insights into Microsoft's new Data Dignity team:
"Our project is rethinking how people can control how their data is used by whom, how data creators of all kinds can form unions, and how all these activities can expand the data work market for the benefit of both individuals and technology high quality data exist. There is currently a flood of burgeoning activities around data as a workforce. In early 2019, California Governor Gavin Newsom announced a proposed "data dividend" for California. Here at Microsoft, we have a brand new Data Dignity team under the leadership of Christian Liensberger (now hired!). "
According to a Microsoft job advertisement, the CTO office is currently working on making deep learning "legible" and applying mixed reality to the practical use of deep learning and data dignity.
Microsoft has not yet made a formal announcement to its new Data Dignity team, but expects more information as the software giant continues to position itself as an advocate for users' privacy.
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