Lexus Design Award 2020: Finding ways technology can make the world a better place


The Lexus Design Award is an annual competition, a platform for the most dynamic creators and designers to present their ideas to the world. It is open to professionals, students and enthusiasts from around the world.

If you think you have an idea that can positively impact design, you should apply. Admission to the Lexus Design Award 2020 is possible until October 14th.

The winners of last year show what is possible when creativity and design meet. US-American Lisa Marks submitted a 3D-modeled and handwoven bra for women after mastectomy.

Australian architect Ben Berwick designed an ingenious, origami-inspired venetian blind that uses solar cells to generate electricity when closed and to improve the lighting in the open state.

The Lexus Design Award is not an average competition, as the prize is not just about money, but about the opportunity to get advice from some of the most influential people in design and technology. And the funding for the production of a prototype.

John Maeda is one of the judges of the Lexus Design Award 2020. It is partly up to him which projects make it to the prestigious Lexus exhibition of the winners of the Milan Design Week and which are crowned the ultimate Gran Prix winner.

Maeda was recognized by Esquire as one of the 75 most influential people of the 21st century. A quick look at his career shows the breadth of his talents.

He studied computer science at MIT, worked for many years as an engineer and became an artist and educator. His technical and technical knowledge shaped his artistic and creative work, which he also often described as a "humanist technologist".

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This approach is at the heart of the Lexus Design Award, which aims to uncover how design and technology can and should work in harmony with people.

Maeda is also a member of the board of directors of Sonos, a leader in hi-fi and intelligent loudspeakers that complement the home of millions of people around the world.

In his new book How to Speak Machine: Laws of Design for a Digital Age, he explores the question of how computer-aided design affects today's algorithmic world. And he explains what that term means in a way that those without a computer science background can understand.

"It's clear that the fusion of classic design and computer design is in the minds of designers who want to solve the biggest problems in our world," Maeda said at last year's Lexus Design Award screening.

How to Speak Machine: The laws of design for a digital age will be available from November 14th.

Having Maeda's eyes on your project seems to be an honor in itself. Former jurors and mentors of the Lexus Design Award, experts in the field of technology, include game designer and producer Robin Hunicke, and Jessica Rosenkrantz, artist and expert on 3D printing and digital manufacturing.

If your project is selected as a finalist by the jury this year, Joe Doucet will be one of the mentors to help you develop your ideas.

Lexus Design Award mentor Joe Doucet

(Credit: Lexus)

Doucet was awarded the Smithsonian Cooper-Hewitt National Design Award for Product Design in 2017 and is the founder of OTHR.

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OTHR is a design-focused household brand that uses advanced techniques such as 3D printing to create "unique objects with minimal environmental impact". At the center is the idea that we should have "fewer and better" objects in our lives.

Doucet is also behind countless clever projects. In 2014, he was commissioned to design furniture for the Cooper-Hewitt National Design Museum to celebrate New York Design Week. He designed a collection of "Snap Fit" marble coffee tables and side tables that played with the flat furniture.

More recently, Doucet has installed a multi-seat concrete bank in Times Square, New York. The 3D printed structure is beautiful and practical, but also acts as an anti-terrorist structure that protects people from ramming from vehicles.

Other members of this year's Lexus Design Award jury include MacArthur colleague Jeanne Gang, MoMA curator Paola Antonelli and Yoshihiro Sawa, president of Lexus International. They are assisted by Bethan Gray, Philippe Malouin and Shohei Shigematsu in the Mentor Commission.

For more information on submitting your application for the Lexus Design Award 2020, visit https://discoverlexus.com/experiences/lexus-design-award-2020.

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