Google expands its efforts in India with new Google Pay initiatives

At its annual New Delhi event, Google announced a series of new Google Pay initiatives designed to help small and medium-sized businesses accept digital payments in India.

Although there are now 400 million Indian users online, most of the country's businesses are still disconnected. In the past, Google has introduced a set of tools in India that companies can use to build an online presence. Now the search engine giant has decided to expand its efforts, and Google Pay's director and product manager, Ambarish Kenghe, explained the reason for the company:

"There are more than 60 million small and medium-sized businesses in India, but only a fraction of them support digital payments. Imagine the transformation that is possible when more of these merchants can access payments online. "

At present, it is quite difficult for Indian companies to support online payments as an agent has to come to their business or business and carry out the verification for them personally.

Google Pay for Business

To enable businesses to accept online payments without hiring an agent, Google introduced a new stand-alone app called Google Pay for Business, which they can use to remotely screen a video process.

The company also unveiled a new software platform called Spot, which enables businesses to create their own branded advertising spaces that customers can access through the Google Pay app. So far, several companies in India are already using this new feature, including UrbanClap, Goibibo, MakeMyTrip, RedBus and ET.Fit.

Google has also developed a new kind of code called spot codes that resemble QR codes. With these codes, companies can scan items in the store and pick them up later, if that is more convenient.

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Finally, the company is introducing a new feature in Google Pay that allows users to easily identify entry and employee jobs through the app. Google has used machine learning to better understand users, so I can recommend the right jobs to them.

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